ILBA Board & Administrative Team //
Susan and her husband, Larry, own and operate Emmett's historic Gem Lounge; a fun history finds a speakeasy in the 30's; and Willy Schrier's original bar in the 40's - 1959 when Willy sold and built the Garden City Stage Coach Inn! To this day, Gem Lounge remains a favorite with old and young. Susan is a retired administrator, educator, consultant, project manager and pilot with deep Idaho roots. She is co-founder and Trustee of Payette River Regional Technical Academy and holds degrees from both U of I and BSU. Susan has been active in Idaho politics her whole life and served on the D.C. staff of an Idaho Congressman and Senator. In addition, Susan is a member of the Gamma Phi Beta Sorority sharing that distinction with her daughter, sister, nieces and cousin.
Larry is from Wilder, Idaho and is the owner of Great Basin Inc. and the Total Beverage Company. He has owned this company since 1988 and continues to expand his horizons into neighboring states. Larry works hard to keep current and knowledgeable of best practices assisting bar owners with solutions for their establishments. Larry has a rich history in the beverage business and understands the pressures and demands of running a successful beverage establishment. Larry maintains a knowledgeable and competent staff always ready to help the client. He is looking forward to meeting and working with the bar owners from across the state.
Brad has worked in the service industry over 20+ years. Brad is not new to the demands and challenges this industry creates having helped open several successful establishment between 1994 and 2001. In 1999, he purchased the End Zone bar in Boise and proceeded to make it one of Boise's most popular spots. Although a Vandal at heart, he has embraced the "Orange and Blue" spirit creating a classic venue as well as "the place to be seen" when in Bronco Nation Territory. Brad is a graduate of the University of Idaho and holds a degree in communications and public relations.
Jack wears many hats as a native Idahoan. He has been a farmer, radio advertising, entertainment guru, and promotor; which eventually led Jack to creating Idaho's only monthly Events and Adventures Free Magazine. Events & Adventures Magazine is independently and locally owned, providing the what, where and when for the Treasure Valley, Southern Idaho and beyond! Jack enjoys bringing people, places and events together as a means to help the businesses, build the community, advertise Idaho and share opportunities for the citizens. Jack is a proud father and grandfather and can be found at many sporting events cheering the players on!
Russell has served in the U.S. Army and the Idaho Legislature. As a former member of the House Revenue & Taxation Committee, Westerberg has been recognized as an industry expert in tax policy. He served as the President of Associated Taxpayers for nine years before establishing Westerberg & Associates in 1987. On behalf of his clients, Westerberg has written and secured the passage of many amendments to Idaho tax, energy, tourism, aviation, liquor, hospitality, natural resource and gambling laws. Westerberg and his wife Diane are both licensed pilots and aircraft owners. They live in Boise, Idaho and have three grown children and nine grandchildren. Westerberg is a member of AOPA and the Idaho Aviation Association. He serves on the Board of the Governors’ Cup, and is a past president of the Boise Gun Club. Both he and Diane enjoy competitive clay target shooting.
Brody has an extensive knowledge of Idaho Politics on the local, state and federal level. He has worked on over a dozen political campaigns in Idaho ranging from local issues races to Statewide office. Brody worked for both of Idaho's Congressmen, serving as Finance Director for retired Congressman Labrador's Campaign and as Campaign Manager for Congressman Simpson. Brody has extensive experience in campaign strategy, message development, polling, building grassroots networks, media strategy, advertising placement, voter databases, field operations, campaign finance and personnel and vendor management. Additionally, Brody has spent the last 5 years lobbying the Idaho Legislature and Executive Branch. He has worked with over thirty clients ranging from Fortune 500 companies to local associations and nonprofits. Brody has a wide range of issues including energy, education, technology, tax policy, corrections, state budgeting, health care, water rights, state purchasing, and natural resources. Brody and wife Jessica live in Boise; they enjoy hiking, camping, biking and kayaking in Idaho's great outdoors.